It’s no secret that countless businesses are heavily reliant on their online presence to reach out to their target audience. With approximately 8.5 billion searches made daily, it’s fair to say that an impactful online presence isn’t a luxury but an absolute necessity.
This is where Search Engine Optimisation (SEO) comes into play – a potent tool that ensures your website ranks higher on search engine results. But the scope of SEO extends beyond just the words and technical aspects of your site. A crucial component often overlooked is the impact of images, more specifically, commercial photography.
Let’s have a look at the importance of commercial photography in SEO and how it can be optimised for maximum impact.
Before we explore the significance of commercial photography in SEO, let’s understand the concept of SEO itself. SEO, or Search Engine Optimisation, is a process that improves your website’s visibility on search engines like Google and Bing (Google has around 98% market share in online searches, but it’s important not to focus your whole efforts on that one provider). A successful SEO strategy ensures that when a user keys in certain words or phrases that are relevant to the products and services you supply (also known as ‘keywords’), then your website appears among the top results.
SEO is indispensable for businesses in today’s digital landscape. It helps your business stand out from the crowd in a highly competitive online space and attract more potential customers. SEO plays a critical role in:
Increasing Visibility: SEO helps your website appear in top search engine results, thereby increasing its visibility to potential customers.
Driving Organic Traffic: A high-ranking website garners more clicks, leading to increased organic traffic. Each visit your website receives via organic listings, as opposed to those ads you see at the top with “sponsored” beside them, is a good, valuable thing.
Clicks via paid ads can be anything from a few pence to high tens of pounds, depending on your industry, so each keyword you appear high up on search engines organic listings for, is cash saved.
Building Credibility: Websites that appear on the first page of search engine results are often perceived as more trustworthy by users. Indeed, less than 1% of people will typically venture below page 1 when they search.
Boosting Sales and Conversion Rates: With a website that is technically optimised for the customer journey, then more visibility and credibility lead to higher sales and conversion rates.
Now that we’ve understood the importance of SEO let’s look at the role of commercial photography in influencing it. Commercial photography refers to images taken explicitly for commercial use, such as for advertisements, product placements, and merchandising. High-quality, authentic photos not only enhance the aesthetic appeal of your website but also significantly impact its SEO.
Many businesses resort to using stock images due to their convenience and cost-effectiveness, which is absolutely their prerogative. However, these images can actually harm your SEO. Search engines like Google are becoming smarter and can recognise duplicate or overused images. Using the same stock photos as other companies is more common than you might think and can confuse search engine algorithms, leading to a lower ranking for your website in favour of a website with original, clearly tagged images.
The best way to avoid the pitfalls of stock images is to invest in high-quality, original commercial photography. Professional photos not only make your website visually appealing but also organically improve your online visibility. In essence, professional commercial photography is a sound investment for your business’s SEO strategy.
Introducing our brand Picture Perfect Photography. We are a professional product and commercial photography studio based in Yorkshire. Owned and operated by Collette Evans, who is an expert in image SEO and other digital marketing strategies, Picture Perfect Photography is committed to delivering marketing images optimised for search engines.
These images will all be delivered with optimised file names, which make them much more appealing to search engines. If your file name is IMG_2089 then search engines do not understand what the photograph contains. Having file names that accurately describe what is in the image in a concise manner, will make them far more discoverable, and the processes we use at Picture Perfect Photography mean that each image reaches you already prepared for online use and being discovered by search engines.
Picture Perfect Photography provides a host of benefits, including:
Expertise: With years of experience in the field, Collette Evans is an expert in image SEO. She understands the nuances of optimising images for search engines and can guide you in the right direction.
Quality: Picture Perfect Photography is committed to delivering high-quality, professional images that enhance the look of your website and improve your SEO.
Personalised Service: At Picture Perfect Photography, we understand that every business is unique. We offer personalised services tailored to your specific needs and goals.
Client Satisfaction: Our client-centric approach ensures that we deliver results that not only meet but exceed your expectations.
Ultimately, Picture Perfect Photography, with our expert knowledge of image SEO and commitment to quality, is the ideal partner for businesses looking to optimise their images for search engines.
Get in touch with us to learn more about how we can help your business stand out in the digital landscape. We can be contacted via the form below, and our team will get in touch at a time that suits you to have a good dig into your business objectives and priorities, or alternatively give us a call on 01226 872517 or drop us a message via WhatsApp to 07458 099039.