Why Commercial Photography is Vital for Good SEO Practices

Brands are constantly in need of fresh and engaging content to captivate their audiences through their different marketing channels. Professional product photography, whether studio-based or on-location lifestyle photography, is a powerful tool that can be re-used and repurposed in various ways, enabling brands to maximise their budgets and reach.

It’s no secret that countless businesses are heavily reliant on their online presence to reach out to their target audience. With approximately 8.5 billion searches made daily, it’s fair to say that an impactful online presence isn’t a luxury but an absolute necessity.

Understanding the Influence of SEO

This is where Search Engine Optimisation (SEO) comes into play – a potent tool that ensures your website ranks higher on search engine results. But the scope of SEO extends beyond just the words and technical aspects of your site. A crucial component often overlooked is the impact of images, more specifically, commercial photography.

Let’s have a look at the importance of commercial photography in SEO and how it can be optimised for maximum impact.

Before we explore the significance of commercial photography in SEO, let’s understand the concept of SEO itself. SEO, or Search Engine Optimisation, is a process that improves your website’s visibility on search engines like Google and Bing (Google has around 98% market share in online searches, but it’s important not to focus your whole efforts on that one provider). A successful SEO strategy ensures that when a user keys in certain words or phrases that are relevant to the products and services you supply (also known as ‘keywords’), then your website appears among the top results.

Why is SEO Important?

SEO is indispensable for businesses in today’s digital landscape. It helps your business stand out from the crowd in a highly competitive online space and attract more potential customers. SEO plays a critical role in:

Increasing Visibility: SEO helps your website appear in top search engine results, thereby increasing its visibility to potential customers.

Driving Organic Traffic: A high-ranking website garners more clicks, leading to increased organic traffic. Each visit your website receives via organic listings, as opposed to those ads you see at the top with “sponsored” beside them, is a good, valuable thing.

Clicks via paid ads can be anything from a few pence to high tens of pounds, depending on your industry, so each keyword you appear high up on search engines organic listings for, is cash saved. 

Building Credibility: Websites that appear on the first page of search engine results are often perceived as more trustworthy by users. Indeed, less than 1% of people will typically venture below page 1 when they search.

Boosting Sales and Conversion Rates: With a website that is technically optimised for the customer journey, then more visibility and credibility lead to higher sales and conversion rates.

The Power of Commercial Photography in SEO

Now that we’ve understood the importance of SEO let’s look at the role of commercial photography in influencing it. Commercial photography refers to images taken explicitly for commercial use, such as for advertisements, product placements, and merchandising. High-quality, authentic photos not only enhance the aesthetic appeal of your website but also significantly impact its SEO.

The Problem with Stock Images

Many businesses resort to using stock images due to their convenience and cost-effectiveness, which is absolutely their prerogative. However, these images can actually harm your SEO. Search engines like Google are becoming smarter and can recognise duplicate or overused images. Using the same stock photos as other companies is more common than you might think and can confuse search engine algorithms, leading to a lower ranking for your website in favour of a website with original, clearly tagged images.

The Solution - High-Quality, Original Photography

The best way to avoid the pitfalls of stock images is to invest in high-quality, original commercial photography. Professional photos not only make your website visually appealing but also organically improve your online visibility. In essence, professional commercial photography is a sound investment for your business’s SEO strategy.

Picture Perfect Photography - Your Partner in SEO-Optimised Commercial Photography

Introducing our brand Picture Perfect Photography. We are a professional product and commercial photography studio based in Yorkshire. Owned and operated by Collette Evans, who is an expert in image SEO and other digital marketing strategies, Picture Perfect Photography is committed to delivering marketing images optimised for search engines.

These images will all be delivered with optimised file names, which make them much more appealing to search engines. If your file name is IMG_2089 then search engines do not understand what the photograph contains. Having file names that accurately describe what is in the image in a concise manner, will make them far more discoverable, and the processes we use at Picture Perfect Photography mean that each image reaches you already prepared for online use and being discovered by search engines.  

Why Choose Picture Perfect Photography?

Picture Perfect Photography provides a host of benefits, including:

Expertise: With years of experience in the field, Collette Evans is an expert in image SEO. She understands the nuances of optimising images for search engines and can guide you in the right direction.

Quality: Picture Perfect Photography is committed to delivering high-quality, professional images that enhance the look of your website and improve your SEO.

Personalised Service: At Picture Perfect Photography, we understand that every business is unique. We offer personalised services tailored to your specific needs and goals.

Client Satisfaction: Our client-centric approach ensures that we deliver results that not only meet but exceed your expectations.

Ultimately, Picture Perfect Photography, with our expert knowledge of image SEO and commitment to quality, is the ideal partner for businesses looking to optimise their images for search engines.

Get in touch with us to learn more about how we can help your business stand out in the digital landscape. We can be contacted via the form below, and our team will get in touch at a time that suits you to have a good dig into your business objectives and priorities, or alternatively give us a call on 01226 872517 or drop us a message via WhatsApp to 07458 099039.

Free Discovery Call

Schedule a 15 minute call to chat about your fitness photography requirements.

 

01226 872 517

FAQ

Do you have a photography studio?

Yes. Our professional studio is in Barnsley, Yorkshire. With a variety of quality backdrops and staging equipment combined with expert lighting, we are all set to capture your brand’s story.

Can you travel to us?

Yes. We also love to work on location and come to your offices.

What areas do you cover?

We mostly work locally in Yorkshire, but we also cover the rest of the UK and internationally.

Can you arrange models for our photoshoot?

Yes. We are happy to source models.

Can you remove background on a photo?

Yes. We are experienced in ‘clipping’ images and removing backgrounds for a clean finish.

Can you provide video?

No. But, we work with a handful of excellent local videographers. We are happy to recommend any of them to you.

Can you provide graphic design?

No. But we work with some talented local graphic designers. We are happy to recommend any of them to you.

Can you source a makeup artist?

Yes. We are more than happy to recommend trusted makeup artists and also assist with the booking.

Locations

You choose the location for your fitness photo shoot, and Collette is happy to assist you with your choice.

Our Private Studio Gym

Many of our fitness clients prefer to come to Picture Perfect Photography’s small, private gym and studio in Yorkshire. This private area, reserved exclusively for fitness photography, contains all the gym and studio equipment required for a professional photo shoot. This location allows you to showcase your physique away from the spectators you may find in public gyms.
Professional backdrops are readily available too for a more commercial fitness studio look.

Public Gyms & Other Locations

If you prefer a larger space with a bit more variety, we have use of many local South Yorkshire gyms and locations. We can also travel to other locations including Manchester, Leeds, London & Surrey.

Our Creative Studio Suite

In our private studio space near Yorkshire Sculpture Park, we put the finishing touches to your photographs. We have professional backdrops for a more commercial fitness studio look and can also create composite images. Our retouchers will work on your fitness photographs to create images that are unique and personalised to you. For this, you can choose any backdrop you want. Enquire about your perfect fitness shoot location here.

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