As a personal trainer, you know how important it is to stay on top of your digital strategy. With more people using social media to find and connect with health and fitness professionals, it’s essential to understand how to use the platform to reach your target audience.
In this blog, we’ll discuss how to unlock your digital content potential and provide some awesome creative content and photography ideas for personal trainers. We’ll also provide a few tips on how to maximize your reach on social media. So, let’s get started.
Unlock Your Creative Potential
With visual digital content such as photography or video, personal trainers have an amazing opportunity to reach their target audience in ways that traditional marketing can’t. By creating engaging, visual content, you can effectively highlight what makes your service and brand different to others.
But creating digital content isn’t always easy. You need to understand the basics of digital marketing and have a strategy for creating content that resonates with your target audience. You also need to know how to choose the right platforms and use them effectively to reach your goals.
Fortunately, there are some simple tips and tricks that can help you unlock your potential online and by following these tips and using creative content ideas, you should increase not only your digital following but your client base too.
Benefits of Creating Digital Content
Creating digital content offers several benefits for personal trainers. First, it can help you reach a larger audience and increase your visibility. By creating content that resonates with your target audience, you can build relationships and establish yourself as an expert in your field.
Secondly, digital content can help you build trust with potential clients. By creating content that focuses on topics relevant to your target audience, you can demonstrate your expertise and showcase your skills. Whether your key services include robust cardio regimes for groups, or you offer one-to-one guidance whilst you spot your powerlifting clients, great visual content can help potential clients feel more comfortable hiring you as their personal trainer.
As for your existing clients, by creating a regular stream of fresh photographic content that relates to their journey and their progress, you can keep your clients motivated and encourage them to stay active when they aren’t in the realms of your gym or training space.
Tips for Creating Engaging Digital Content
Creating engaging digital content isn’t always easy. But with the right tips and tricks, you can create content that resonates with your target audience. Here are some quick tips for creating engaging digital content:
- Focus on Quality: Quality is more important than quantity when it comes to digital content. Instead of trying to create as much content as possible, focus on creating content that is high quality and engaging. It will reflect far better on your services if you place serious pride in the quality of the content you post across your promotional platforms. Working alongside a professional photographer can help you to maintain the highest possible standards of content
- Keep it Relevant: Make sure your content is relevant to your target audience. Focus on topics that are of interest to them and provide value to their lives. Why not create regular and varied routines that can work on a particular area of their body? Capture it in video or photography form to provide visual representations to ensure they are following them correctly.
- Use Visuals: People are more visually driven than ever before in the social media age. Photographs and videos are proven to not only capture attention but keep it. Work with a professional photographer who knows your industry well, and who knows how to capture the beauty of the human body in its many forms.
- Be Consistent: Consistency is key when it comes to digital content. Make sure you’re posting regularly and creating content that is on-brand.
- Engage with Your Audience: Engaging with your audience is an important part of creating engaging digital content. Respond to comments and messages and make sure to create content that encourages interaction. They are opportunities. You never know which comment might just convert into another valuable client for your business.
Creative Ideas for Reaching Your Audience on Social Media
Social media is one of the most effective ways to reach your target audience. But coming up with creative ideas for content can be a challenge. Here are a few creative ideas for reaching your audience on social media:
- Create Training Videos: Videos are a great way to engage your audience and showcase your expertise in your field. Create videos that demonstrate exercises, offer tips, and provide motivation to your followers. Short form video is absolutely the biggest trend right now; TikTok brought it to the masses, but each platform has its own version. Facebook and Instagram have brought in Reels, YouTube has Shorts. They are all opportunities to gain vital engagement.
- Share Success Stories: Share success stories from your existing clients to show potential clients the results they can expect from working with you. Transformation photography shoots are incredibly popular, whether for groups or individuals that you have worked hard to help get into shape. Give potential clients an idea of the extra value that you can offer them.
- Make Friends with Brands: User-Generated Content is extremely valuable to brands, particularly in the health and fitness industry. Reach out to brands whose products you love and use within your gym and see if you can secure a strategic partnership with them. They’ll expect varied and professional quality UGC in exchange, so bring in a photographer for a session working on your own personal brand, incorporating the products you love within the imagery. It’s a double-header of value for you and those brands you work with.
- Share Recipes: Share healthy recipes to encourage your audience to stay on track with their health and fitness goals.
Strategies for Maximizing Your Reach on Social Media
Creating engaging content is only half the battle. You also need to know how to maximize your reach on social media. Here are a few strategies for maximizing your reach on social media:
- Utilize Hashtags: Hashtags can help you reach a larger audience and increase engagement. Research popular hashtags in your industry and use them in your posts.
- Partner with other Influencers: Partnering with influencers can help you reach a larger audience. Reach out to influencers in your industry and see if they’re interested in collaborating.
- Take Advantage of Trends: Trends can help you reach a larger audience. Stay up to date on trends in your industry and use them in your content.
- Engage with Other Accounts: Engaging with other accounts is a great way to increase your reach. Follow other accounts in your industry, comment on their posts, and share their content.
Professional Photography for Personal Trainers
Ultimately, as a PT, creative content made using professional photography is a massive opportunity. It can help you to stand out to prospective clients and brand partners alike and showcase your dedication to delivering a quality service.
You need to find a photographer that understands the process of personal physical development, and who knows how to capture the body in the best possible light.
Collette Evans, principal photographer and award-nominated founder of Picture Perfect Photography is one such professional. As a Women’s Natural Bodybuilding titleholder, she is better placed that most photographers to understand the challenges and the reward that comes with physical development.
She has captured countless PTs in a variety of locations, from professional shoots in our South Yorkshire photography studio to natural and intimate sessions in their homes, to capturing the graft that goes on in their gyms.
As a brand-partner to professional health and fitness brands such as Reflex Nutrition and MuscleFood, she is experienced in creating her own UGC that works well on social media for both her own personal brand, and the brands she works with. This places her in a unique position of knowing exactly the kind of content that appeals to brands, and how to capture that for her client.
Collette has documented the transformations of Personal Trainers’ clients, in group shots and individual sessions. She is renowned for instilling confidence in her subjects during photo shoots and leaving them with a lasting sense of achievement through visual evidencing.
Monthly Membership Packages
We have found that Personal Trainers that are looking to cultivate their personal brand and social media platforms enjoy having a helping hand along the way. This comes in the form of a monthly membership package with Picture Perfect Photography. When they work with us, they don’t simply receive a series of premium quality images that are optimised for use as content across all platforms, they receive a one-stop shop level of service that incorporates creative strategy sessions to ensure the content is varied and fresh. They can receive professional video services and social media management expertise from our strategic partners to help drive their brand forward.
With monthly membership plans that offer great savings and exclusive add-on services, you can work with a brand that truly understands the process from start to finish and is equipped to deliver it all.