Types of Photography that are perfect for Personal Trainers

As a fitness professional, you know that one of the most important things you can do to promote your business is to use fitness photography. But what kind of fitness photography could you use? And how can you use it to your advantage, both from a personal brand perspective and from a business development perspective?

This article will go into the different types of fitness photography that you could use to promote your business, and we’ll give you some tips on how to use them effectively.

Types of Photography that are perfect for PT's

There are many different types of fitness photography that you can use to promote your business, and the team at Picture Perfect Photography are well placed to help you to achieve just that.

Action shots – Action shots are a great way to show off your skills and expertise as a personal trainer. There are of course many different types of PT, like athletic trainers, bodybuilding, powerlifting and fitness trainers. Work with Picture Perfect Phtography to capture the very essence of what you’re all about in amazing action shots. These photos can be used on your website, social media, and in marketing materials.

Before and after shots – Before and after shots of your clients (with their permission, of course!) are a powerful way to show potential clients what you can do for them, as well as show your existing clients just how far they’ve come with your help. It will build their personal confidence and motivate them to keep going. These would be amazing on your social media, website or as posters in your gym to attract new clients.

Headshots – Headshots aren’t strictly a type of photography you might associate with your fitness brand, but they are an excellent, professional opportunity to show your business-driven side. They can be used in your social media profile pictures, on in-house banners at your gym, or on your website.

Group shots – Get your current crop of clients together to capture some amazing shots that will massively increase their confidence. Get them together working out, highlighting the definition that your regimes have helped them to achieve in their bodies, as well as in some artistic poses that they’d be more than proud to share on their social media platforms – be sure to get them to tag your business in the posts.

UGC / Product Shots – as a professional health expert, you will regularly use products by brands whose target audience aligns with your own. Or maybe you already have existing partnerships with brands for promoting their products to your clients and social media followers? You should consider enlisting the help of Picture Perfect Photography, and our own resident chief-influencer Collette Evans to capture some truly amazing shots of you with your partner brand’s products in some creative ways. It could be in our Yorkshire photography studio, the gym, or even at your own home in the form of lifestyle photography.

Video Marketing and Personal Training

Great visuals in your gym space or studio don’t necessarily have to be still imagery. You can enlist Picture Perfect Photography and our professional partners to capture some spectacular video content that can be turned into promotional videos for your website, ads for social media, or showcase material for in your gym to promote to other prospective clients.

‘All IN’ Content Consultancy

At Picture Perfect Photography, we are about so much more than simply taking your photograph, editing them and then leaving you to do with as you see fit (although, if that’s all you want then who are we to argue?).

We offer a visual agency lead service that envelops creative consultancy & strategy, photography, video production, and social media management in one place, and therefore are well placed to help you fully manage your strategy for hitting the best possible audience with the best possible visual content.

We have found that Personal Trainers that are looking to cultivate their personal brand and social media platforms enjoy having a helping hand along the way. This comes in the form of a monthly membership package with Picture Perfect Photography. When they work with us, they don’t simply receive a series of premium quality images and video that are optimised for use as content across all platforms, they receive a one-stop shop agency level of service that incorporates creative strategy sessions to ensure the content is varied and fresh. They can receive professional video services and social media management expertise from our strategic partners to help drive their brand forward. 

Monthly Content

With monthly membership plans that offer great savings and exclusive add-on services, you can work with a brand that truly understands the process from start to finish and is equipped to deliver it all. 

Free Discovery Call

Schedule a 15 minute call to chat about your fitness photography requirements.


01226 872 517


Do you have a photography studio?

Yes. Our professional studio is in Barnsley, Yorkshire. With a variety of quality backdrops and staging equipment combined with expert lighting, we are all set to capture your brand’s story.

Can you travel to us?

Yes. We also love to work on location and come to your offices.

What areas do you cover?

We mostly work locally in Yorkshire, but we also cover the rest of the UK and internationally.

Can you arrange models for our photoshoot?

Yes. We are happy to source models.

Can you remove background on a photo?

Yes. We are experienced in ‘clipping’ images and removing backgrounds for a clean finish.

Can you provide video?

No. But, we work with a handful of excellent local videographers. We are happy to recommend any of them to you.

Can you provide graphic design?

No. But we work with some talented local graphic designers. We are happy to recommend any of them to you.

Can you source a makeup artist?

Yes. We are more than happy to recommend trusted makeup artists and also assist with the booking.


You choose the location for your fitness photo shoot, and Collette is happy to assist you with your choice.

Our Private Studio Gym

Many of our fitness clients prefer to come to Picture Perfect Photography’s small, private gym and studio in Yorkshire. This private area, reserved exclusively for fitness photography, contains all the gym and studio equipment required for a professional photo shoot. This location allows you to showcase your physique away from the spectators you may find in public gyms.
Professional backdrops are readily available too for a more commercial fitness studio look.

Public Gyms & Other Locations

If you prefer a larger space with a bit more variety, we have use of many local South Yorkshire gyms and locations. We can also travel to other locations including Manchester, Leeds, London & Surrey.

Our Creative Studio Suite

In our private studio space near Yorkshire Sculpture Park, we put the finishing touches to your photographs. We have professional backdrops for a more commercial fitness studio look and can also create composite images. Our retouchers will work on your fitness photographs to create images that are unique and personalised to you. For this, you can choose any backdrop you want. Enquire about your perfect fitness shoot location here.


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