This article will go into the different types of fitness photography that you could use to promote your business, and we’ll give you some tips on how to use them effectively.
There are many different types of fitness photography that you can use to promote your business, and the team at Picture Perfect Photography are well placed to help you to achieve just that.
Action shots – Action shots are a great way to show off your skills and expertise as a personal trainer. There are of course many different types of PT, like athletic trainers, bodybuilding, powerlifting and fitness trainers. Work with Picture Perfect Phtography to capture the very essence of what you’re all about in amazing action shots. These photos can be used on your website, social media, and in marketing materials.
Before and after shots – Before and after shots of your clients (with their permission, of course!) are a powerful way to show potential clients what you can do for them, as well as show your existing clients just how far they’ve come with your help. It will build their personal confidence and motivate them to keep going. These would be amazing on your social media, website or as posters in your gym to attract new clients.
Headshots – Headshots aren’t strictly a type of photography you might associate with your fitness brand, but they are an excellent, professional opportunity to show your business-driven side. They can be used in your social media profile pictures, on in-house banners at your gym, or on your website.
Group shots – Get your current crop of clients together to capture some amazing shots that will massively increase their confidence. Get them together working out, highlighting the definition that your regimes have helped them to achieve in their bodies, as well as in some artistic poses that they’d be more than proud to share on their social media platforms – be sure to get them to tag your business in the posts.
UGC / Product Shots – as a professional health expert, you will regularly use products by brands whose target audience aligns with your own. Or maybe you already have existing partnerships with brands for promoting their products to your clients and social media followers? You should consider enlisting the help of Picture Perfect Photography, and our own resident chief-influencer Collette Evans to capture some truly amazing shots of you with your partner brand’s products in some creative ways. It could be in our Yorkshire photography studio, the gym, or even at your own home in the form of lifestyle photography.
Great visuals in your gym space or studio don’t necessarily have to be still imagery. You can enlist Picture Perfect Photography and our professional partners to capture some spectacular video content that can be turned into promotional videos for your website, ads for social media, or showcase material for in your gym to promote to other prospective clients.
At Picture Perfect Photography, we are about so much more than simply taking your photograph, editing them and then leaving you to do with as you see fit (although, if that’s all you want then who are we to argue?).
We offer a visual agency lead service that envelops creative consultancy & strategy, photography, video production, and social media management in one place, and therefore are well placed to help you fully manage your strategy for hitting the best possible audience with the best possible visual content.
We have found that Personal Trainers that are looking to cultivate their personal brand and social media platforms enjoy having a helping hand along the way. This comes in the form of a monthly membership package with Picture Perfect Photography. When they work with us, they don’t simply receive a series of premium quality images and video that are optimised for use as content across all platforms, they receive a one-stop shop agency level of service that incorporates creative strategy sessions to ensure the content is varied and fresh. They can receive professional video services and social media management expertise from our strategic partners to help drive their brand forward.
With monthly membership plans that offer great savings and exclusive add-on services, you can work with a brand that truly understands the process from start to finish and is equipped to deliver it all.