The Benefits of Fitness Photography for Personal Training and Coaching Business

As a personal trainer, you know that first impressions are everything. When potential clients are looking for a trainer to help them achieve their health objectives, they want to see someone who is fit, confident, and knowledgeable about the services they offer.

Professional fitness photography can help you create and maintain the image that you want to project, so that you can attract more clients.

But what exactly is professional fitness photography? And how can it benefit you as a personal trainer?

Professional fitness photography is a type of photography that focuses on capturing the athleticism of the human body. It is often used by personal trainers to promote their services, or by brands to promote their products being used by their target audience.

Why you need Professional Photography as a PT

We’re focusing on you as a professional PT or online coach in this article, and there are many benefits to using professional fitness photography to promote what you do. First, it can help you stand out from the competition. When potential clients are looking for a trainer, they are likely to be bombarded with choices. It’s a lucrative market, which is why there are so many options out there for prospective clients.

Anybody with access to a gym or fitness space can claim to be a personal trainer, so it’s up to you as a dedicated professional to ensure you’re giving the correct impression that you’re the obvious choice.  Enlisting the help of a professional photographer to capture you at your best will help your business stand out and make a positive first impression for people looking for your services.

Build trust with client

Professional fitness transformation photography can help you build trust with potential clients. When potential clients see photos of you in action, they can get a sense of your skills and expertise. Get a portfolio of images of you performing the activities you’ll be pushing your clients through.

Group shots of your clients that show the results of your fitness regimes have multiple benefits. For example, they can help prospects feel more confident about working with you. They can also be used as a great way of rewarding your clients for the effort they’re putting into their own fitness journey. It will instil them with self-confidence and a drive to keep going.


The great thing about professional photography is that it can be super-versatile in the ways you can use it. It’s nice to share the images on your professional website or social media platforms, but they can also be used in marketing literature and on your personal social platforms. A good photographer will have access to professional video services that can help you to create advertising assets too, which in turn will help you to reach a much wider, engaged audience.  

If you’re thinking about investing in professional fitness photography, there are a few things you should keep in mind. First, it’s important to choose a photographer who specializes in fitness photography. This will ensure that you get high-quality photos that accurately represent your skills and expertise.

Photography is an investment

Be sure to discuss your goals with the photographer. What kind of photos are you looking for? What message do you want to convey? The photographer can help you create a photoshoot that meets your needs.

It can be tempting to break out a smartphone to capture what you need, but it will never have the same impact as the kind of work you would receive from a professional photographer. A studio photographer will have invested tens of thousands of pounds into their equipment, and many years building the expertise needed to do the best possible job for you and your brand.

This is your business and it deserves the very best chance of success, so be prepared to invest some time and money into professional work. This is an investment that will pay off in the long run by helping you attract more clients and grow your business.

Picture Perfect Photography are the perfect partner for Personal Trainers for many different reasons. Not least because fitness photography is one of our key specialisms. We have worked alongside countless PTs and athletes over the years, capturing them in our Yorkshire studio, in their gyms, at their homes, and out in some great outdoor locations.

Introducing Collette

Our principal photographer and company founder Collette Evans knows how to put her subjects at ease, making them feel more comfortable in front of the camera, which in turn makes for more effective and visually appealing photography. As a bodybuilding champion, she is never far from a gym, and works alongside PTs in that side of her life, so she is in a unique position of knowing what to do behind and in front of the camera.

This position enables Collette to work with her clients to offer creative advice around the types of photography that would work well with them and their own clients, so that the shoot time is effectively spent capturing amazing photography that has been pre-planned.

Get the most out of the experience

Here’s our summary for getting the most out of your fitness photography session with Picture Perfect Photography:

  • By working with us, you are choosing a photographer who specialises in fitness photography. This will ensure that you get high-quality photos that accurately represent your skills and expertise.
  • Discuss your goals with Collette so that she can do the absolute best for you and your brand. What kind of photos are you looking for? What message do you want to convey? She can help you create a photoshoot that meets your needs.
  • Be prepared to invest some time and money into professional fitness photography. This is an investment that will pay off in the long run by helping you attract more clients and grow your business.
  • Dress for success. Choose clothing that shows off your physique and makes you feel confident. If you’re not sure what to wear, then speak with Collette, who will offer her best advice. Alternatively, check out our blog on preparing for a fitness photoshoot.
  • Pose confidently. Collette will guide you through the poses, but be sure to relax and let your personality shine through. You can find a very popular posing guide here.
  • Have fun. A photoshoot with Picture Perfect Photography is a great opportunity to show off what you do best to attract new clients, develop your personal brand, and share the results your clients’ hard work with them. Enjoy the experience.

Monthly Membership Packages

We have found that Personal Trainers that are looking to cultivate their personal brand and social media platforms enjoy having a helping hand along the way. This comes in the form of a monthly membership package with Picture Perfect Photography. When they work with us, they don’t simply receive a series of premium quality images that are optimised for use as content across all platforms, they receive a one-stop shop level of service that incorporates creative strategy sessions to ensure the content is varied and fresh. They can receive professional video services and social media management expertise from our strategic partners to help drive their brand forward. 

With monthly membership plans that offer great savings and exclusive add-on services, you can work with a brand that truly understands the process from start to finish and is equipped to deliver it all.

Free Discovery Call

Schedule a 15 minute call to chat about your fitness photography requirements.


01226 872 517


Do you have a photography studio?

Yes. Our professional studio is in Barnsley, Yorkshire. With a variety of quality backdrops and staging equipment combined with expert lighting, we are all set to capture your brand’s story.

Can you travel to us?

Yes. We also love to work on location and come to your offices.

What areas do you cover?

We mostly work locally in Yorkshire, but we also cover the rest of the UK and internationally.

Can you arrange models for our photoshoot?

Yes. We are happy to source models.

Can you remove background on a photo?

Yes. We are experienced in ‘clipping’ images and removing backgrounds for a clean finish.

Can you provide video?

No. But, we work with a handful of excellent local videographers. We are happy to recommend any of them to you.

Can you provide graphic design?

No. But we work with some talented local graphic designers. We are happy to recommend any of them to you.

Can you source a makeup artist?

Yes. We are more than happy to recommend trusted makeup artists and also assist with the booking.


You choose the location for your fitness photo shoot, and Collette is happy to assist you with your choice.

Our Private Studio Gym

Many of our fitness clients prefer to come to Picture Perfect Photography’s small, private gym and studio in Yorkshire. This private area, reserved exclusively for fitness photography, contains all the gym and studio equipment required for a professional photo shoot. This location allows you to showcase your physique away from the spectators you may find in public gyms.
Professional backdrops are readily available too for a more commercial fitness studio look.

Public Gyms & Other Locations

If you prefer a larger space with a bit more variety, we have use of many local South Yorkshire gyms and locations. We can also travel to other locations including Manchester, Leeds, London & Surrey.

Our Creative Studio Suite

In our private studio space near Yorkshire Sculpture Park, we put the finishing touches to your photographs. We have professional backdrops for a more commercial fitness studio look and can also create composite images. Our retouchers will work on your fitness photographs to create images that are unique and personalised to you. For this, you can choose any backdrop you want. Enquire about your perfect fitness shoot location here.


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