So, you’ve decided to work with a professional photographer or content creator to capture some fantastic imagery of you, your products, you and your products, or your clients. You know that you want to use them on social media, but have no idea of the optimal sizing for posting your images. You may have experienced it with...
For the past few years, video has grown to become one of the most powerful forms of content marketing for commercial and personal brands. It can be used to tell stories, entertain or inform. It connects with people on an emotional and cerebral level. And when it comes to social media, video is king. Why...
Trade shows and expos can be absolutely vital events at which businesses can showcase their products and services to an audience of people buying exactly what you sell. Some of the largest events attract tens of thousands of visitors over the space of just a few days. Attending these shows as a trader is a...
Are you considering a fitness photo shoot and wondering what style of photography to use? While there are many options available and the use of colour is a fantastic way to really drive home a consistent brand message for businesses, black and white photography is a timeless classic that has been used for decades to...
As a business owner or marketing manager, you understand the importance of marketing and the impact it can have on your business’s success. A successful marketing campaign can help you reach new customers, increase sales, and boost brand recognition. Unfortunately, a cost-of-living crunch means that it’s more difficult to get your customers to part with...
Are you looking for ways to save time, money and free up resources for other projects? Outsourcing your product photography needs can be a great way to do just that and open up a world of creative possibilities. But before you jump in, there are a few things you need to know. We’re going to...
Product photography is not just an important part of any online store, it is vital. It can make or break the success of any business that sells its products predominantly via digital methods. It’s one of the most powerful visual tools at your disposal to showcase your products, and it can help you engage with...
The vast majority of brands are online now. They have to be. The global marketplace is more open than ever before, and most brand managers are fully aware of the importance of creating not just valuable and engaging content, but plenty of it. The problem? Well, there are potentially loads of problems that can cause headaches for...
