Brexit has brought forth new packaging regulations – which means you have the perfect opportunity you’ve been looking for: an excuse to rebrand, redesign, and realign yourself with your target audience. If you’ve been relying on the same old packaging for years, it can feel a little intimidating when you are sitting down to brainstorm...

The UK sportswear market is forecast to grow by 20.9% by 2023, reaching £6.7bn in value.    As a result of the rapidly increasing market size, competitors are out for blood. There’s no doubt that the industry is booming, and fitness brands desperately need to get a “leg up” on the competition. They need a strong marketing...

Picture this: You’ve reworked your client’s website. You’ve revived half-dead social media pages. You’ve compiled a mailing list, and you’re generating interest among their target audience. You’re ticking all the boxes: Finding the target audience ✅Building trust and awareness ✅Presenting an authentic brand… Only… the brand you are building isn’t authentic. The photos on the...