Fitness professionals, including bodybuilders, personal trainers, and online coaches, are becoming increasingly aware of the importance of personal branding in today’s digital age. Whether you’re an aspiring bodybuilder looking to stand out from the crowd and earn some brand partnerships that can take your career to new levels, a seasoned fitness professional seeking to expand...
The power of content in shaping the consumer journey cannot be overstated. As the health and fitness industry continues to flourish, adopting innovative content trends has become a critical aspect of brand strategy, particularly for supplements supplier. This guide explores some of the top content trends forecasted in late 2023, highlighting how health and fitness...
As a personal trainer or coach, you strive to provide the best possible experience for your clients. You invest time and effort in helping them achieve their fitness goals, but have you ever considered the impact of capturing their journey through group photography shoots? Group shoots offer a unique opportunity to reward your clients, showcase...
Having high-quality product photography is essential for success on platforms like Etsy. As the largest online market for handmade items, vintage goods, and craft supplies, Etsy attracts millions of shoppers from around the world. According to Etsy’s customer research, product photos play a crucial role in the purchase decision-making process. In fact, shoppers consider product...
Product photography has become a pivotal element in marketing strategies across various platforms. From digital marketing efforts like social media and website promotion to traditional marketing methods like print and out-of-home advertising, well-executed product photography plays a vital role in capturing the attention and interest of potential customers. In this article, we will explore the...
Our intrepid leader Collette has been visiting London recently. Not once, but twice in just a few days, to capture seven different clients over two exhibitions with very different industries. The trips were not without their challenges, but ever the trooper, Collette overcame her challenges to deliver plenty of amazing content to her clients. Taste...
Prime Day is coming soon, with the company having announced the next Prime Day to land on July 11th and 12th. In the fast-paced and aggressive world of e-commerce, it has become a highly anticipated event for both sellers and consumers. With millions of Prime members worldwide, this two-day retail extravaganza presents a golden opportunity for...
Personal trainers, like any business proprietors, need to use every tool at their disposal to stay ahead in the fiercely competitive fitness industry. One such tool that is occasionally overlooked, is fitness photography. By leveraging professional and visually appealing images, PTs can significantly enhance their marketing strategies, build stronger connections with their clients, and ultimately...
Influencer marketing has rapidly become an essential part of any brand’s marketing strategy. With the stratospheric popularity of social media platforms and the sometimes-overnight success of content creators across the likes of Tik Tok, brands have long-recognised the potential of leveraging influencers to not only increase brand awareness but also drive engagement and revenue. In...
In the wildly competitive world of influencer marketing, it’s essential for influencers, micro-influencers, and nano-influencers to reach out to brands that align with their persona, values, and audience. Working together on a paid partnership on social media can be mutually beneficial for both parties, exposing the brand to new and often engaged audiences, and elevating...
