The vast majority of brands are online now. They have to be. The global marketplace is more open than ever before, and most brand managers are fully aware of the importance of creating not just valuable and engaging content, but plenty of it.
The problem? Well, there are potentially loads of problems that can cause headaches for marketers and brand managers. How do you keep coming up with fresh, relevant content that sings to the audience? How do you find the time to keep creating it? How do you even get started with a solid content marketing strategy that works across your social platforms? We could go on, but let’s break down some of the pain points in greater detail, and see if we can untangle some of the issues.
Content
One of the biggest challenges for brands that regularly post content across their platforms is ensuring they’re creating something new, and different, each time. Audiences can grow tired of seeing the same visuals week on week, so it pays to mix it up as you go.
Creating fresh, relevant content is essential if you want to keep your audience engaged. But it can be hard to stay ahead of the curve — especially when it comes to content that is unique and exciting. One way to create fresh content is to develop a content strategy.
Set goals and objectives, research relevant topics, and brainstorm ideas that align with your brand and what you want to achieve. It helps to stay up-to-date on the latest trends and topics, as this can help to drive your creatives in a direction that resonates with your ideal audience.
Incorporating visuals like photography and videos will help to make your content more engaging. Social media is also a great way to share your content and reach a wider audience. If you’ve had a series of photographs created for use on your company blog, or you’ve had a video produced for your company YouTube account, then repurpose those pieces of content so that you can post snippets of your content on social media. Or, you can just create exclusive content specifically for social media.
A Picture Paints a thousand words
In the digital world, visuals have become absolutely integral to brand building. Quality photography is an essential component of any business’s content strategy, helping to attract and engage customers. Great photography will elevate a brand, making it look more professional, polished, and attractive.
It can also help tell the story of the brand, creating an emotional connection with customers. In addition to product photos, brands and their managers should also consider investing in lifestyle photography. This type of photography captures the essence of the brand, conveying its values and aesthetic. It can showcase how customers use the product or service. It will create a narrative that resonates with the audience.
Quality photography helps to create compelling social media and advertising campaigns. From captivating images to eye-catching video clips, photography can be used to make the brand stand out in the crowded marketplace. In summary, if you want to elevate your brand and create an emotional connection with customers, high quality, varied photography is the way to go.
Video content is key
In 2023, video will continue to be the preferred method of consuming content for most people. From live-streams to pre-recorded tutorials, audiences are eager to consume video content. This is backed up by research, which shows that video engagement is on a meteoric rise and it’s only going to continue.
To make the most of this trend, businesses must develop a video content strategy. This should include creating quality content that resonates with viewers as well as optimising videos for search and social media to ensure maximum visibility. Interactive videos and 360-degree videos are a way of helping the audience to get in, around and along with your products.
With the right strategy, businesses can take advantage of the power of video content and reap the rewards. From increasing website traffic to boosting conversions, video offers an amazing opportunity for businesses to engage with their audience and build brand loyalty.
Harnessing the power of social media
Social media is one of the most important tools for brands today. Social media allows companies to reach and engage with their audiences in ways that weren’t possible before. With so many different platforms, each with its demographics, primary content type, and post lifespan, it’s difficult to know which one will work for you and your brand.
However, with the right strategy, brands can use social media to increase awareness, build relationships, and drive sales. Social media makes it easier to track and measure performance of your content and campaigns using analytics to see what type of content is performing best and help you to make data-driven decisions.
Harness the power of your social media by adding high quality, relevant and varied visuals that will help to create meaningful connections with your customers. Share stories, ask questions, and create conversations around your photographs and video content. This helps create a sense of loyalty and trust between you and your customers, which will ultimately lead to increased engagement and sales.
How do you get it all right at the same time?
Of course, it’s all so much easier said than done. You can be the very best social media marketer there is, but without taking the time to build a content strategy you may find yourself floundering. Equally, having a great and creative approach to the ideas and strategy, without the means to actually create them, can be just as troublesome for a brand.
Taking a holistic approach to visual content creation is essential. Rather than using individual departments and outlets to build all of your content, work alongside a photography studio that provides a one-stop shop. Work with an outlet that can devise creative strategies, create professional photography and video, and then help with social media strategies that can truly deliver.
Plus, with a holistic approach, businesses can ensure that their visuals are optimized for all platforms, from websites to social media, creating stunning visuals that are sure to engage their target audience and help them reach their marketing goals.
Here at Picture Perfect Photography, we are built to offer this holistic, all-in-one service for our clients. With monthly membership packages, we offer a full suite of services, including detailed creative strategy sessions that align with your marketing objectives. As a regular client, you would be guaranteed fresh, new content ideas every month.
Our key service is high quality photography, provided by Collette Evans who has over twenty years of experience as a professional photographer. Collette has captured products and models of all types in her career, whether in our South Yorkshire-based photography studio, or in the location of her clients’ choosing. Our team has travelled the length and breadth of the country to perform their role to the highest standard.
In partnership with Big Sky Creative, we can offer professional video services that can really make a difference to your promotional online presence. Whether it’s a behind-the-scenes film at a gym or production factory, a day-in-the-life video of a fitness influencer, or a pure promotional advertising video, Big Sky Creative and Picture Perfect Photography can help you to achieve it all and more.
With the help Jen Hammonds, our social media professional, we can work alongside individuals and brands to create social strategies that are proven to make a difference to your engagement on socials.
Our clients have found that the comprehensive service offered through monthly membership packages are absolutely vital for taking their promotional presence to the next level, and we can do the same for you.
You’re an individual developing your personal brands and working to create UGC for your partnered brands. You’re that brand’s manager with a series of fantastic product ranges that you need to regularly promoted in a variety of ways. You’re the gym owner who needs to draw new members to your business using professional imagery on social media that really helps the place to stand out. Whoever you are, we can work with you to achieve your business goals, and more.
We offer one off photo and video shoots and membership packages for brands and individuals to achieve their business and marketing objectives, whilst getting the most possible value for their money. From creative strategy sessions to express delivery of assets, a Picture Perfect Photography membership package delivers maximum value that saves you time and effort.
