Based out of Sheffield, Veterinary Instrumentation has been at the forefront of the animal healthcare that they serve proudly for over thirty years. They have a portfolio of over 5000 products, so as you can imagine, we have gained plenty of experience with shooting surgical instruments through working with this illustrious client.  

The most recent briefs gave us the opportunity to work with dogs, which was loads of fun, creative retouching and coloured backgrounds to provide a full suite of marketing campaign and catalogue leader page images required. The array of briefs and shoots was intended to showcase the client’s veterinary equipment and personality across multiple platforms, including their website, marketing materials, and social media accounts.  

Working with the client in the planning and strategy stage, we wanted to spice up their presentations, website and catalogues, so together we planned the day to include the company staff’s very own pets, which meant that our Yorkshire photography studio was full of dogs, which we loved!

Using the company’s guidelines, we incorporated their brand purple colourway into the shots to add a touch of creativity to the final product images, and we also captured more aesthetic group shots to go alongside the more functional product photography.  

Membership clients like Veterinary Instrumentation understand the benefits of working alongside a regular professional photography studio. No matter what brief comes to us from VI, they know that it will be delivered exactly as they imagine it, and are confident in the creative ideas that we bring to the table ourselves in the planning stage.  

We can’t wait to get the next brief!