Gluteywear - Clothing Photography

Project Detail

We worked with gym wear & leisure brand, Gluteywear to capture their products in action on location at the London-based gym, Body Ethics.


We captured how the products would be used on 4 different models to add body diversity and show that anyone can look great in Gluteywear clothing. This 4-hour shoot was coordinated by the owner, Carly Thornton, who dressed the models, while the Picture Perfect team photographed each outfit individually and in groups.


Lighting was used to add contrast to the photos and ensure that the clothing stood out from the background, one thing our photographer, Collette Evans knows is that successful product photography is all about creating shadows in the right places. 


The whole shoot was kept fun and light-hearted to ensure that the photos produced would engage the audience when posted on social media.



Shoot length4 hour

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