The nation’s capital – in the middle of a Summer heatwave – was our destination for this amazing location shoot for sports equipment brand, Fittle.
Fittle are the creators of a beautifully modern home workout storage solution, which is designed to fit all of your weights into to keep your home clutter free. In essence, it’s a gym in a very stylish and compact box. They have also created an App which helps you to build a workout plan that suits you and your life.
With their strapline as Home Workouts, Reimagined, it made perfect sense for the client to rent out an AirBnB in London for the session. There, we were met with a sleek, minimalist apartment that perfectly matched the aesthetic of the brand and their product.
The shoot lasted for around 2 hours, as we captured the product itself. We also shot some lifestyle photography, with Izzy and Tony, the client business owners, as our very photogenic models.
We met Izzy and Tony through the Balance Festival, and they took advantage of our Introductory Offer from the event, so at the end of the project they were provided with 10 images from the 2-hour shoot. These pictures would be used on their very slick website to promote the forthcoming products. Pictures can also be found on their social media platforms too.
This shoot highlights the Picture Perfect Photography dedication to travelling where we are needed for our clients, and putting in the hours to capture amazing health and fitness product imagery.
As our principal photographer and company founder Collette Evans is a British Bodybuilding Champion, it was a good opportunity to coincide the trip to London with a DEXA scan to track changes in her body. This enables her to stay in optimum condition and on the right track as she prepared for competition.
Our credentials as a health and fitness specialist photography brand are backed up by Collette’s own dedication and effort in the bodybuilding game, meaning that for many of the brands we photograph, we understand what we are shooting more than most, because we use these products in our daily lives.