This product photography project focused around multiple areas, white background product photos, lifestyle product photos and marketing product photos.
We covered these areas of product photography to allow the client a variety of assets to use on their website, marketing and social media.
The shoot focused on both white background photos and lifestyle photos. To capture lifestyle product photos, we shot in a rented house space, making full use of the pastel walls and leather sofas to create a relatable homely feel to the images. To capture the white background images, we shot Direct Smile’s images in our product photography studio. This gave the dental products the clean and almost clinical feel that is necessary for a dental brand.