This product photography shoot was planned to display an engaging, creative product image that also delivered relevant information about the product. This meant incorporating bold colours and textures, as well as showcasing the fragrance’s functionality.
Using coloured lighting on a grey background, we created a summery vibe to the image. The creative crafting of tone and colour is really important when considering the seasonality of products. It was especially important to create a vibrant, summery tone to this fragrance photography since this is shown to help evoke an imagination of the scent. For example, darker tones may suggest a more woody scented fragrance.
The finishing touches were added to this creative product photo by professional photography retoucher (Sam Fillingham). Sam is incredibly talented at adding creative composite photography elements, in this case the spray (yep, it’s not actually real!), shadows, and the positioning of the bottles. Subtle additions not only bring the product to life, but also showcase its functionality.