Creating pro fitness photography with a commercial edge. In our Yorkshire studio and surrounding outdoor space.
Fitness photos are used for a variety of purposes. For commercial use from fitness brands, for confidence, for transformation results. For this full day fitness shoot, we utilised our Yorkshire studio space and surrounding outdoor areas to create fitness photos with a variety of these purposes. This was shot prior to 2021’s national lockdown, with sister models from the same household.
We used our large studio space and surrounding farmland area to full advantage, capturing fun and powerful commercial fitness photos.
We incorporated multiple outfits into the shoot, modelling multiple fitness brands to generate a fresh variety of commercial fitness images.
Our models used fitness props throughout the shoot to create a sense of action and motion, this really helps fitness photos drive inspiration and motivation.
At the very essence of fitness is positivity and achievement. It was important to capture this positivity to resonate with fitness audiences who share these same values.
Showing this kind of positive imagery is also key for personal trainers, as it’s important to be as approachable and professional as possible.
It is also key for fitness brands to associate positivity with their fitness products, again helping fitness audiences relate to positive emotions.