We shot product photography for fitness and supplement brand, C4. When working with C4, we were given a detailed and specific brief to provide creative campaign photography for their multiple fitness products. To match the style of previous C4 campaigns that had been produced in America, we used a bold and strong colour palette, as we wanted to put across the fruity flavours of their fitness product and bright brand. We also used fresh fruit and sweets as props and used creative retouch to really make these campaign photos pop!
Working with C4 we created mood boards with the brand to ensure we were matching their brand ethos and vision, as well as to show our creative ideas for the campaign. The shoot was a full day shoot and you can find a behind the scenes reel of the shoot on our Instagram.
Shoot Length – 8 Hours
Total Images – 10