We were recently delighted to welcome a new business to our roster of clients, particularly as they supply products that are right up our street.
Some of our favourite jobs have been in and around the fitness and bodybuilding industry, and over the past ten years we have developed some amazing relationships with brands, people and businesses throughout the scene.
For this job, we were able to mix relationships old and new to create visual magic. Body Revolution are a home and commercial gym equipment supplier based out of the wonderful Hebden Bridge in West Yorkshire, having supplied Olympic standard products for over 15 years to individuals and professional gyms. In fact, they shipped over 10,000 of equipment last year alone!
The client tasked us with making their products look as good as they feel to lift, so we left the studio and headed to Kelham Island in Sheffield to descend upon Made to Move gym, where we would shoot the equipment in a professional environment.
Our brief would require a full day at the gym, with plenty of pre-planning and logistical organisation to ensure it went smoothly. Our Brand Manager Jen is an avid powerlifter, social media influencer and lifestyle model, so it was a no-brainer for the brand to use her to model the equipment in the gym, alongside our membership client and professional PT, Ryan Dudley. We’ve worked with both models on many occasions, which helped the day run exactly as we planned, with no time wasted at all.
We captured the full range of products in a mixture of close-ups, wide angled shots, and the equipment in use by our fantastic professional models. Not only did we capture the requested imagery, but we also created 5 commercial videos that Body Revolution could use on their website and social media platforms.
The client now has a series of professionally created digital assets, that will effectively present their brand on any platform they like.