You’ve been in business long enough to know what it actually takes. This podcast is for the people who are experienced enough to know the overnight version doesn’t exist, and driven enough to do it the real way anyway.
Forged, Not Formed is for founders, business owners and the people who build things. You know what resilience really feels like, the setbacks, pressure, risks and decisions that come with building something of your own.
Hosted by Collette Evans, founder of Picture Perfect Photography, 15-year business owner, the podcast brings honest conversations about the real work behind success, growth and your next era.
No polished highlight reel. Just real stories and lessons from the work it takes to keep building. New episodes on YouTube, Spotify & Apple Podcasts.
I’m Collette Evans, founder of Picture Perfect Photography, 25 years into content creation and 15 years into running my own business. I started out shooting weddings at fifteen, built that into a seven-person team, then pulled it all back down to just me and a couple of trusted freelancers when I realised bigger wasn’t better.
Somewhere in the middle of all that, I also became a World Champion natural bodybuilder, with a British title and then a World title. For years I hid that side of myself from corporate clients, worried it wouldn’t look professional. Eventually I stopped caring what that looked like, and it turned out to be the best thing I ever did for the business.
This podcast is where I bring the two worlds together, the contracts that fell through, the pivots nobody sees on Instagram, the discipline that carries over from the stage to the studio. If you’re building something of your own, I want you to hear what it actually takes.
New conversations with founders and entrepreneurs, dropping regularly. Subscribe on your platform of choice so the next one finds you.
If the way we build content and tell stories resonates with you, let’s talk about what that could look like for your business.
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