Stop Posting Pretty Pics That Do Not Convert You post consistently. You get likes, fire emojis and the odd, “You look insane.” But your calendar still isn’t filling with high-quality discovery calls, and the people who do message often are not ready, not serious, or not the right fit at all. That gap between attention...
Let me tell you something that might sting a little. You could be the best personal trainer in your area, with incredible client results and years of experience under your belt, but if your online presence doesn’t reflect that? People will scroll right past you and book the coach with the professional photos instead. I’ve...
“I don’t have time for content.” It’s the number one thing I hear from fitness coaches. And I get it. You’re training clients, writing programs, managing your business, trying to have a life. Content feels like one more thing on an already impossible list. But here’s what I’ve learned after 25 years of content creation:...
If you’ve ever watched a fitness reel and thought “why does their content look so professional?” – chances are, the answer is B-roll. B-roll is the secret weapon that transforms amateur-looking content into something that actually stops people scrolling. And the best part? It’s not hard to film once you know what you’re doing. What...
Every January, fitness coaches face the same social media challenge. The new year energy is high. Everyone’s motivated. The fitness industry is buzzing with potential clients looking for a coach who can help them finally hit their goals. And yet, most coaches post the same content they posted last January. Generic tips. “New year, new...
Have you ever felt uncomfortable or lacking confidence when posing for a fitness photoshoot? You’re not alone. Many women feel nervous in front of the camera, but the good news is, posing is a skill you can learn. I’m Collette Evans, a professional fitness photographer based in Sheffield, UK, specialising in empowering women through fitness...
Capturing photos of your back can be challenging, especially in a gym setting with limited angles and varying lighting. As a World Champion Female Bodybuilder and fitness content creator, I’ve spent years perfecting the art of gym selfies and content creation. I wrote an article about how to take great gym photos and this blog really is...
Whether you’re a brand, a personal trainer, an athlete, or you just want some progress pics to show off your fitness journey, it’s crucial to choose the right photographer, and today’s blog is all about the advantages of hiring a female fitness photographer for your next photoshoot. Picture Perfect Photography’s Collette Evans offers the unique combination of...
At Picture Perfect Photography, we love working with clients on fitness photoshoots in gyms and in this blog we’re here to tell you why. We’ve all noticed the huge trend for fitness content online; whether you’re a brand, a coach, an influencer, or an athlete looking to share your progress, the primary way to do...
I often hear from athletes who are working hard on their online brand but want to know how they could build it into a sustainable business – and that’s why today’s blog is all about how to monetise your personal fitness brand. I’ve been in your position, wanting to take my online presence to the...
