We’re all excited about getting out into the sun, and if you’re thinking about refreshing your online content with some summer health and fitness photos you’re in the right place.
If you’re wondering how to capture your physique or showcase your health products whilst also bringing the summer vibe, we’re here to help.
Read on to find out our latest ideas for summer health and fitness photos that’ll engage your audience and build your brand.
Paint a picture of your perfect summer vibe
The key to taking summer health and fitness photos is thinking about what people love about summer, and then recreating that in your shot.
Whether it’s capturing the chilled poolside vibe, that golden hour feeling or the light summer evenings, you can evoke the feeling of summer with just one snap.
Poolside aesthetics
Whether you’re shooting inside or location you can capture the poolside atmosphere to create some summer health and fitness photos that hit the mark.
Using water to create light effects will instantly evoke a poolside vibe in your photos, by reflecting either natural or artificial light off water to create those refreshing ripple effects.
And props like a chilled drink or protein shake in your hand with water droplets standing on the surface of the glass or your arm will transport your audience to the pool whether you’re shooting next to one or not.
Of course, if you are able to shoot on location you can easily use a pool itself as a backdrop to emphasise the contrast between the fluid water and your muscle definition, or even experiment with underwater photography to really put your viewers in the scene with you.
Golden hour glow
We’ve all seen those iconic golden hour shots that make us feel instantly warm.
How can you capture the golden hour glow in your summer health and fitness photos?
If you’re shooting indoors, you can use coloured gels to create the perfect warm lighting in your shoot.
Or you might want to head out at sunset to take advantage of those warm, golden hues for that perfect backdrop.
Experimenting with silhouette shots against the sun can also be a great way to highlight the contours and shapes of your physique too, make the most of it!
Long summer evenings
One of the best things about this time of year is the ability to enjoy the light into the evenings, so why not capture this in your summer health and fitness photos?
An evening workout on the patio, strength training in a local park or even enjoying a light meal outside in the garden, all perfect shots to be taken in dusky evening light.
Using bright sunlight to your advantage
It can be hard to navigate bright sunlight when you’re shooting outdoors in the summer but there are plenty of ways that you can use it to your advantage for creative lighting and effects.
· You can use sun flare and shadow effects to create dynamic shots which emphasise muscle definition while adding an artistic touch.
· Incorporating mirrors or other reflective surfaces allows you to play with reflections and add an element of depth to your shots.
· Use the summer sun to create dramatic shadows and highlights to emphasise your physique.
Showcasing fitness products in your summer health and fitness photos
As well as showing off your physique, summer is a great time to give your fitness products some exposure and show how they meet the needs of your audience in these warmer seasons.
Perhaps you want to highlight some activewear which is colourful and stylish for the summer and can show off how they’re comfortable even in the heat.
Or making sure that you have a spotlight on the all-important hydration by focusing on water bottles and gels which keep you moving in the warmer weather.
Using food and nutrition shots to illustrate the summer lifestyle
People love the idea of slow summer living, and that usually involves a combination of leisure time and food.
Why not highlight your nutrition and eating routine in a summery setting, or give some ideas for light summer meals that keep you going and supply what your body needs?
You could capture the process of making a colourful and healthy smoothie, highlighting fresh ingredients and where they’re sourced.
Or show the importance of staying hydrated in the summer with shots of people drinking cool water or enjoying hydrating foods like watermelon.
These types of shots interspersed with lifestyle content from your daily routine, like morning stretches or evening relaxation with supplements, are sure to create a bank of summer health and fitness photos which inspire your audience and align your brand with the perfect summer vibe we’re all craving.
Trust us with your summer health and fitness photos – we know what we’re doing
You may be wondering how we’ve got so many great ideas up our sleeves – it’s because at Picture Perfect Photography we’re not just experienced behind the camera but in front as well.
As a World title-winning bodybuilder herself, our photographer Collette Evans knows not only how to get the perfect snaps but what goes into being a high achieving athlete, and the hard work that goes into physique as well as building a personal fitness brand.
Believe us when we say we know what we’re doing, and if you’d like a hand creating your fitness content, we’d love to help.
Contact us today about our photography and content coaching packages
At Picture Perfect Photography we not only boast a comprehensive and professional photography studio and a photographer who understands your fitness journey, we also work alongside those wanting to build their businesses to support them through the process of growing their online presence.
Through our content coaching you’ll learn how to reach your ideal customer and carve out a niche to show off how your brand is unique amongst your competitors.
So, if you’d like help not only with your summer health and fitness photos but with an all-round business refresh of your online content, get in contact with us today!
