When someone buys a bike online, they cannot touch the frame, feel the weight or run a hand over the welds. Every bit of trust has to come from the photography.
Oxygen Bikes is a Barnsley based electric bicycle brand with a decade of designing and building eBikes in South Yorkshire. They needed studio product photography and video for their e-commerce site: content that could carry the build quality and craftsmanship to shoppers who would never see the bikes in person before buying.
We ran a studio shoot covering five bike models, split across two distinct creative setups.
For the e-commerce photography, each bike was shot on a clean white background using several lights positioned to bring out the form and shape of the frame while still picking out the finer details: the welds, the components, the finish. That balance matters on a product like an eBike, where a shopper needs to trust the quality of what they are buying without ever touching it.
For the video, we switched to a black background to give the footage a moodier, more premium feel. A deliberate contrast to the clean product shots, so the two sets of assets serve different jobs across the site.
White background set up for the e-commerce images. The black background work is in the films below.
Two product montages shot on black. One with text overlay for the homepage banner, one clean cut for alternative placements.
Featured on the Oxygen homepage banner.
Alternative placement, no overlay.
From the shoot, Oxygen Bikes received:
Shot on white, retouched and grounded with an under wheel shadow, delivered in both JPEG and transparent PNG.
Close ups that carry the build quality: the welds, the components, the finish, and the under wheel shadow added in post.
The studio setup and the craft behind the shots.
The homepage banner, running one of the product videos.
A product page using the white background library.
The limited edition range page.
Key features, built over a studio shot with hotspots.
The content in use on their live site. E-commerce is the core conversion driver for online sales, and the same library is ready to repurpose across social and paid campaigns.
The strongest signal so far speaks for itself. Oxygen Bikes put one of the product videos front and centre on their homepage banner. That is the first thing a visitor sees when they land on the site, and it is exactly the kind of premium, trust building content an eBike brand needs when the customer cannot get hands on with the product before they buy.
If you are a product brand looking for studio photography and video built to sell, book a fifteen minute call and we will talk through your project.
Picture Perfect Photography is a Yorkshire-based content creation agency and studio that specialises in organic photo and video content for the health and fitness industry. We provide a full range of services, from content creationand distribution to education, helping fitness brands tell their stories and connect with their audiences through high-quality visuals. Whether it’s product photography, lifestyle shoots, or social media content, we’re passionate about creating engaging, authentic visuals that resonate. Our expert team works closely with each client to ensure their vision is brought to life through tailored, impactful content.
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