If you’re a fitness brand looking to create high-quality visuals that tell your brand’s story, you know just how important it is to get the right shots. That’s exactly what we helped Crush Supplements achieve as they prepared for their 2023 brand launch.
Crush Supplements, led by founder Will Cuthell, came to us with a clear goal: create a versatile collection of product photography for their marketing campaigns, ranging from e-commerce images to lifestyle shots featuring brand ambassadors. In this case study, we’ll take you through the full journey of how we brought their health and fitness product photography to life, the challenges we overcame, and the results that followed.
The client wanted to capture a mix of:
This project required several shoots to meet different campaign needs, and we had to manage everything from location logistics to ensuring fast turnarounds for the brand’s product launch at the end of 2023.
Our first shoot was a full-day session that took place in a private gym in Southampton. Originally, Will had wanted to use a public gym for the shoot, but after discussing health and safety considerations—such as lighting setups, cables, and the disruption of members during a large shoot with 15 people in attendance—we advised hiring a private space.
This decision made all the difference. With a private gym, we had full control over the environment, allowing us to set up equipment and lighting exactly as needed without worrying about interference. It also provided the models, who were all brand ambassadors, a comfortable and relaxed setting to perform their workouts with the Crush Supplements products.
The day was a blend of dynamic lifestyle shots—models interacting with the supplements during workout routines—and static product photography. These lifestyle images were ideal for social media posts, website banners, and marketing ads, while the product shots provided the brand with clean, crisp images for their e-commerce needs. We captured every angle, from close-up shots of the supplements to action shots of the models mid-workout, ensuring versatility across various platforms.
Following the gym shoot, we headed into the studio for a half-day session to focus on e-commerce product photos. This included:
The combination of these formats provided Crush Supplements with a range of product images they could use flexibly across different campaigns.
As the festive season approached, Crush Supplements needed seasonal content for their Christmas marketing push. We set up a Christmas-themed shoot in our studio, incorporating props and holiday elements to make the products pop. The goal was to create fun, engaging visuals that would stand out in social media feeds during the busiest time of the year.
This shoot was more lighthearted and playful, reflecting the holiday spirit while maintaining the brand’s professional fitness ethos.
Since the initial launch, we’ve continued to work closely with Crush Supplements on regular top-up shoots. Whether it’s capturing new products or updating imagery for revised packaging, we’ve maintained a close working relationship, with regular 1-2 hour sessions to keep their content fresh and up-to-date.
We’ve built a strong creative partnership with Will and the Crush team, with every shoot building on the last. Trust and communication have been key to this ongoing success, and Will has always shown full confidence in our photographer Collette’s creative vision.
One of the key challenges we faced was logistics. All of the models were based in the south of England, which required us to relocate our studio equipment to Southampton. Rather than making the models travel long distances, we opted to pack up our studio setup and head to them. This kept everyone fresh and ready for the shoot day.
As Crush Supplements were preparing for their brand launch, there was a tight deadline to get the images processed and ready for their website and social media platforms. With careful planning and constant communication, we were able to meet the deadline, delivering a full suite of images that fit their launch strategy perfectly.
One of the highlights of this project was the collaborative atmosphere on set. The models were all brand ambassadors and fitness enthusiasts, making them easy to direct and incredibly adaptable. Everyone understood the brand’s goals and worked together seamlessly, creating a relaxed and productive environment that allowed us to get the most out of the shoot day.
Creative Control: Will trusted Collette’s creative vision completely, giving us the freedom to execute the photography in a way that aligned perfectly with Crush Supplements’ brand ethos.
Friendly, Adaptable Team: The models were easy to work with, which kept the energy positive and contributed to the success of both the gym and studio shoots.
Clear Communication: From the start, we maintained regular communication with Will, ensuring that we were always on the same page and had a clear list of deliverables for each shoot.
Our work with Crush Supplements demonstrates how effective health and fitness product photography can elevate a brand’s launch and ongoing marketing efforts. By combining lifestyle shots that speak to their audience with professional product images, we helped Crush Supplements create a strong visual identity across their platforms, from their website to social media and email campaigns.
If you’re a fitness brand looking for tailored product photography, we’d love to chat. Whether it’s capturing the essence of your product through lifestyle shots or creating polished e-commerce images, we’ve got you covered.
Let’s make your brand stand out, contact us today for product photography.
Picture Perfect Photography is a Yorkshire-based content creation agency and studio that specialises in organic photo and video content for the health and fitness industry. We provide a full range of services, from content creationand distribution to education, helping fitness brands tell their stories and connect with their audiences through high-quality visuals. Whether it’s product photography, lifestyle shoots, or social media content, we’re passionate about creating engaging, authentic visuals that resonate. Our expert team works closely with each client to ensure their vision is brought to life through tailored, impactful content.
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