Since 2018, I’ve worked closely with CMP, a Sheffield-born fitness brand founded by Chris Mason, known for his no-nonsense approach and deep commitment to client transformation. Our collaboration began with shooting their client’s fitness and weight loss transformation after photos at their first gym and has grown into a trusted, strategic partnership spanning multiple services and locations.
As CMP expanded into Rotherham and now prepares to launch a third, private PT facility in July, our work has evolved alongside it. What started as progress photography now includes:
Editing high-impact client testimonials at the end of each shoot
Supporting their ad strategy by editing Facebook ads from existing video content
On-brand visual direction—we shoot with CMP five times a year, and each session is dialed in for marketing results
CMP’s audience is made up of busy professionals who’ve tried everything and now want a serious, sustainable lifestyle change. Chris’s program is direct, disciplined, and transformation-focused. Our visuals reflect that tone: high contrast, high integrity, and purpose-built to inspire trust and action.
Having gone through my own fitness journey, I often help CMP clients feel more comfortable during shoots, guiding them with posing, posture, and confidence behind the camera. It’s not just about documenting their change, it’s about celebrating it.
What Makes This Partnership Work
Chris knows what he wants, and we’ve developed a shorthand that makes shoots smooth and efficient. From lighting setups to repeatable content formats, we work like an in-house creative team, helping CMP stay consistent and compelling across every platform.
This will close in 20 seconds