If you’re a coach, PT, or wellness brand based in Sheffield, Leeds, Manchester or Wakefield, this is what’s changing in how you show up online.
Creating great fitness content is only half the battle. Staying up to date with how platforms work is what makes that content perform. Here’s what’s new in July 2025:
1. Instagram Content is Now Searchable on Google
Instagram has become more than a social app, it’s now showing up in Google search results for public Pro accounts.
That means your fitness Reels, workout videos, and coaching posts can now reach people outside the app.
Tip from a fitness content creation pro in Sheffield:
Use searchable captions and alt text like “glute workout video” or “meal prep tips for fat loss.”
If you’re a coach based in Leeds or Manchester, this visibility boost is huge.
2. Reels Still Reign, Even as Engagement Drops
Across the UK, Instagram engagement is down 28% year-on-year. But Reels still drive the highest reach, especially for fitness and personal training content.
Gym video production experts in Wakefield and Manchester are leaning into short-form storytelling for good reason: it converts.
Your move?
Hook quickly. Show your face. Use on-screen text. Always include a CTA.
Going Live = Instant Engagement Boost
Want to build trust fast? Try going Live.
IG Live delivers up to 10x more engagement than static posts—and it’s a low-effort way to talk to your audience in real time.
Whether you’re a personal trainer in Sheffield or running a wellness brand in Leeds, try weekly Lives:
→ Q&As
→ Training walkthroughs
→ Goal-setting chats
Don’t overthink it, choose a topic that you know well and just hit Live and start talking.
Need Help Turning This Into Actual Content?
If you’re a coach or gym brand in Sheffield, Leeds, Manchester or Wakefield, and you’re tired of guessing what to post…
I offer fitness content creation packages and gym video production in the UK—designed to help you show up with confidence and clarity every day.
July + August bookings open now
Let’s build scroll-stopping visuals together, Get in touch today to start crafting a video shoot and social media plan that brings consistency, engagement, and growth to your fitness business!
