Kicking off the 2024 bodybuilding season with the Arnold Sports UK Fitness Expo

If there’s one name in bodybuilding that everyone knows it’s Arnold. And from the 15-17th March 2024 the man himself will be in the UK – more specifically, at the Arnold Fitness Expo at the NEC in Birmingham.

With Arnold Schwarzenegger at the helm, the Arnold Sports Festival is the most prestigious event of its kind, and the Arnold Fitness Expo is at the heart of it all – I can’t wait to be there!

Whether you’re competing or spectating there’s loads to get your teeth into, with hundreds of stands exhibiting the best sports equipment and the latest in nutrition. 

Alongside the professional league events there are amateur competitions too, making it a really inclusive event for athletes at varying levels to get involved and build their networks as well as gain some exposure.


What events will be on?

As a World & British Natural Women’s Bodybuilding title-holder myself, I’m really looking forward to seeing pro athletes competing in various bodybuilding categories.

There are also meet and greets running where you can get to know the athletes and come away with a photo, having watched them being put through their paces by the judging panel. 

There’s a huge range of sports events running this year too, including strongman and CrossFit. 

Many of the sports events will have both amateur and pro leagues, exhibiting a range of abilities and making the Arnold Fitness Expo a fantastic event for all.

This year there’ll even be a medieval games competition running, which is a crucial part of the US expo, and is now coming to the UK event for the first time. 

With full-contact fighting from both individuals and teams armed with real weapons, it’s sure to bring a crowd!

One event which is also assured to be a highlight of the weekend for lots of attendees is the Arnold Seminar: Arnold Schwarzenegger himself will be live on stage, sharing his incredible story of becoming a bodybuilding champion, before diving into the world of Hollywood and ending up as the Governor of California.

I can’t wait to show you what photo’s and videos that I created at the Arnold Fitness Expo… 

Why am I attending?

Well, I’m fortunate to work with some incredible fitness brands who are exhibiting at the Arnold Fitness Expo, so as well as browsing the stands and meeting some of my heroes, whilst I’m there I’ll also be shooting some fitness bodybuilding brand photos and video for my clients such as Skinny Food Co, Genius Nutrition, Jack Links, and Lycan Labs.

The Arnold Fitness Expo is a high-profile and prestigious event, and sharing content which shows that you’ve exhibited there will elevate your brand and build your credibility.

I love that I get to help brands to create content strategies which take their online presence to the next level, and my experience in fitness product photography content makes me the perfect person to get professional shots which show my clients at their best, whether that’s at my own studio, in their gyms, or at events like the Arnold Fitness Expo.

Events like these are perfect for building your network as an athlete or fitness coach and  meeting other like-minded people with the possibility to build potential brand partnerships – so why not also use your presence there long after the event is over, by documenting it professionally so that those shots can serve your business or profile into the future?


Using events like the Arnold Fitness Expo to build your brand

Whatever stage your fitness or business journey is at, the Arnold Fitness Expo is sure to inspire you and give you some direction even as a spectator.

But if you can’t make it to this year’s event, all is not lost!

With the 2024 bodybuilding season just around the corner there are loads of competitions and events to attend. 

Why not take a look at the key dates in the UK bodybuilding show calendar and find one to attend and/or compete in?

Attending events will give you huge insight into the latest trends in the industry, as well as giving you the chance to build your network and get some exposure.

Even posting updates from shows as a spectator will bring credibility to your social media and reassure your followers that you’re bringing value to their feeds.

I’d love to help you to think about how you can use fitness events to improve your content, whether you’re currently competing or not – and if you’re entering competitions there’s no-one better suited to shooting your promo and competition photographs than me.


Let’s talk about your content strategy

If you’re keen to build your fitness brand but not sure where to start, I’d love to help.

I wrote last month about why it’s so vital to have a content strategy as a fitness coach and I’m passionate about helping athletes to flourish online and see their businesses transformed.

I’d love to help you to build your brand whether it’s through getting professional fitness shots of you competing or attending at events like the Arnold Fitness Expo, through crafting a tailored content calendar, through advice on how to boost your engagement online, through regular shoots, or a combination of any of the above.

As an award-winner myself know the joys and the challenges of the industry and bring my expertise in online marketing and fitness photography and video to the table to boost my clients’ social media content and bring in results.

I’d love to hear from you to start our journey together, so why not get in contact and arrange a chat today.

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