The last big promotional date of the retail calendar for many businesses before the Christmas season takes over; Black Friday (and its partner, Cyber Monday) represents a huge opportunity to drive revenues, particularly for those who have an online retail presence.
Black Friday 2021 saw UK shoppers spend over £9.2bn, and 2022 is predicted to be even bigger, with many bargains offered by businesses small and large, so competition to get a slice of the action is going to be fierce.
So how does a business help its products to stand out amongst the crowd, particularly those businesses that might make the majority of their revenues through online retail? Sure, having a quality product description will help immensely, as will plenty of specifications, plus features and benefits, but if your prospective customers cannot see or feel the products then your images need to be doing the work for you. A picture can do the work of a thousand words, and when customers are in a buying mood, professional quality product images can be the difference between a decent sales event, and a record-breaking one. Here are our Five Reasons why you need amazing product photos for your Black Friday and Cyber Monday weekend event.
1. Product Pictures are what people want
According to Adobe, 75% of online shoppers state that they will look at the pictures before any other part of the product pages. People are visual creatures in this day and age, so visual content is key to driving them to want to explore the product further.
Professional images can help to guide them to the product description and specification, and ultimately to the button that says Buy It Now.
2. Great Product Photographs highlight dedication to delivering quality
Having professional photographs of your goods highlights to your prospects and future customers that you care about the quality of your products and service.
When your website visitors are in the Consideration stage of their customer journey, knowing that you care enough to display your products in a professional and high-quality manner can be the difference between them leaving for your competitors and entering the decision stage of their journey
3. You can effectively demonstrate your products with photographs
Customers like to visualise themselves using the items they’re looking to purchase. Photographs of a sofa being used, a powerlifting belt being worn, a TV being watched; you get the idea. Creating a scene in which your product is being used will help your future customers to visualise themselves using it. It’s basic psychology, but very effective.
4. You can easily repurpose them after your sale
Photographs of your products will last forever and can be repurposed many times over for future campaigns. Take your best photos and make them the centerpiece of your marketing material.
You can turn them into social media posts and ads, add them to your product portfolio, or include them in website blogs to highlight a point. They can even be used as part of video showcases and slideshows. Repurpose, repurpose, repurpose!
5. Good product photographs can help you to be discovered on Black Friday
Search Engine Optimisation is key to having your store discovered on search engines such as Google and Bing. Image searches are fast becoming a very popular way of making an online search for many people, so optimising your product images specifically for Black Friday can help you to feature higher up the Search Engine Results Pages (SERPs). We have a very useful guide to optimising your images for SEO & conversions that we recommend you take a good look at.
It can be tempting to break out the iPhone 14 and start snapping, and there’s a great video tutorial course that can help you to learn to take better photos for your business, and a free guide to taking creative product photos can be found here. Although when sales season is almost upon us, there’s no better time than the present to invest in a professional shoot.
And what about the theme? Black Friday brings out stylish and sharp colour schemes in many brands’ campaigns, often going for dark colourways. Black as a colour in branding is symbolic of mystery and elegance, it is powerful and when used as a backdrop with contrasting bright colours, such as white or explosive neon, it can really make your products pop off of the screen, or page. Your products are your passion so treating them to a well-thought-out photography shoot should be high on your agenda for the sales and promotion seasons ahead. Check out our special Pinterest Mood Board that highlights some amazing Black Friday promotional image ideas, curated by our very own Collette.
A series of great product photographs can get up close and personal with your goods, showing them in their best possible light. They can bring out the personality of you and your brand, and what you stand for. Whether it’s food and drink photography with elegant lighting that brings out the quality, an on-location fitness product shoot with an edge, or a professional studio manufacturing product and CGI campaign images with a creative flair that takes your desires on board, a great photographer will provide you with everything you need to take your brand and your products to the next level for any promotional campaign.
With twenty years of experience in professional product photography, Picture Perfect Photography is the perfect partner for any business or brand looking to take their product visuals to another level in the run-up to Black Friday, Cyber Monday, Christmas and way beyond. We have garnered rave reviews for our team’s attention to detail, enthusiasm for the project, and dedication to fulfilling a brief to the letter.
We listen to your needs and deliver commercial and product images that boost your brand image and deliver stronger conversions. We want to make it as easy as possible for you to start selling your products online, so get in touch for a free quote and find out just how easy it can be to grow your business with high-quality photographs.
As a special limited-time-only promotion in the run-up to Black Friday, we are offering an amazing discounted bundle deal that will not only show you exactly what we’re capable of here at Picture Perfect Photography but will give you phenomenal content assets for your marketing campaigns.
For only £195 + VAT, you will receive:
- A Creative Pre-Shoot Planning Session
- FIVE professional photos of your products
- 1 optimised GIF
- Express 7-Day Delivery
Payment Plans are available for businesses looking to manage their budgets, at only £65 + VAT per month for three months. Enquire via the button below or click here to buy right away, and take your brand to the next level now.