We began by shooting Dapper Dan’s products on a clean white background, shot in arranged studio hire.

We positioned the products at different heights, creating depth to the image as well as available space for creative retouching. The circular blocks mirror the shape of the products themselves, creating a unified piece, as well as visually leading the eye around the page.

The white background photos then underwent creative retouching, incorporating CGI backgrounds and textures to really make the products stand out.