The power of content in shaping the consumer journey cannot be overstated. As the health and fitness industry continues to flourish, adopting innovative content trends has become a critical aspect of brand strategy, particularly for supplements supplier. This guide explores some of the top content trends forecasted in late 2023, highlighting how health and fitness...
Having high-quality product photography is essential for success on platforms like Etsy. As the largest online market for handmade items, vintage goods, and craft supplies, Etsy attracts millions of shoppers from around the world. According to Etsy’s customer research, product photos play a crucial role in the purchase decision-making process. In fact, shoppers consider product...
Product photography has become a pivotal element in marketing strategies across various platforms. From digital marketing efforts like social media and website promotion to traditional marketing methods like print and out-of-home advertising, well-executed product photography plays a vital role in capturing the attention and interest of potential customers. In this article, we will explore the...
Prime Day is coming soon, with the company having announced the next Prime Day to land on July 11th and 12th. In the fast-paced and aggressive world of e-commerce, it has become a highly anticipated event for both sellers and consumers. With millions of Prime members worldwide, this two-day retail extravaganza presents a golden opportunity for...
Influencer marketing has rapidly become an essential part of any brand’s marketing strategy. With the stratospheric popularity of social media platforms and the sometimes-overnight success of content creators across the likes of Tik Tok, brands have long-recognised the potential of leveraging influencers to not only increase brand awareness but also drive engagement and revenue. In...
How we shoot great product photography for social media In today’s digital world, social media should be one of the key aspects of your marketing strategies, no matter what industry you’re in, and great product photographs should be a vital part of your social media strategy, no matter what products you supply. Having a serious...
For the past few years, video has grown to become one of the most powerful forms of content marketing for commercial and personal brands. It can be used to tell stories, entertain or inform. It connects with people on an emotional and cerebral level. And when it comes to social media, video is king. Why...
There are many different things that a good photographer can do with your products to bring them to life. They can capture them in use by models to highlight how the product might be used and to instill an aspiration in the audience to be able to use them in the same way, for example,...
As a business owner or marketing manager, you understand the importance of marketing and the impact it can have on your business’s success. A successful marketing campaign can help you reach new customers, increase sales, and boost brand recognition. Unfortunately, a cost-of-living crunch means that it’s more difficult to get your customers to part with...
Are you looking for ways to save time, money and free up resources for other projects? Outsourcing your product photography needs can be a great way to do just that and open up a world of creative possibilities. But before you jump in, there are a few things you need to know. We’re going to...
