Athletic Poses and Creative Fitness Photography Location Ideas for Your Socials

In this article, we’ll discuss some athletic poses, creative gym photography ideas, fitness photoshoot tips and tricks, and some creative fitness photography location ideas that you can incorporate into your socials. So, if you’re looking for some inspiration, read on! 

Athletic poses are a great way to showcase your personality, body, or strength and skill in the gym. Whether you’re a professional bodybuilder, a passionate yogi, or simply someone who loves to stay fit and healthy, having some creative fitness photography ideas on hand can help you capture the perfect social media content. 

Benefits of Athletic Poses for your Socials

Sharing images of your athletic poses can be beneficial in a variety of ways. First off, they are a great way of showing off your hard-earned gains and strength from the gym, as well as your lifestyle in general. They can be used to create inspiring images that will motivate others to stay fit and healthy. They can also really help to boost your confidence and self-esteem. 

By incorporating some creative fitness photography ideas into your Instagram feed, you can capture stunning shots that will help you stand out from the crowd, especially on social media. So, let’s look at some creative gym photography ideas that can be used to capture the perfect shot.  

Creative Gym Photography

The key to capturing amazing athletic poses is to get creative. Think about how you want to represent yourself and your fitness journey in the photos. A creative strategy session with a social media expert and professional photographer can help you to think about stuff you’d maybe not already thought of. Once you’ve decided on your vision, it’s time to look at some creative gym photography ideas.

Some things to consider include:

  • Taking photos in effective lighting, as this will help to showcase the definition in your muscles or the curves of your figure. Light yourself from the side and high and you will see a dramatic transformation in your fitness images. Check out our gym lighting guide here.
  • Trying out different angles, shooting from below, above, or from the side, and close up.
  • Adding props, such as weights, your favourite pre-workout product, or yoga mats, to help create a more interesting shot 
  • Utilising colour, such as wearing bright workout clothes or using bold backgrounds to bring focus to the right places.
  • Capturing unique poses, such as balancing on a ball or doing a handstand, if you’re able.

These are just some of the creative gym photography ideas that will be brought to the table by a professional fitness photographer. They have plenty of experience in the industry, so it’s good to let them bounce ideas around and you never know, you may get even more out of the session than you thought you might.

The main thing is to capture variety, different exercises, outfits, hairstyles, and even lighting. You will probably only utilise 1 or 2 photos from each gym location or outfit and so we say to take 10 photos and move on, efficiency and good energy is key here.

When it comes to taking stunning fitness photos, there are a few tips and tricks that you can keep in mind. Firstly, make sure that you warm up and stretch before you get started. This will help to ensure that your muscles are loose and ready for the shoot. 

Remember to stay relaxed and have fun. Don’t take it too seriously, enjoy the process, and your personality will come shining through in the photography. Don’t forget to practice in front of a mirror before the shoot, as this can help you to get comfortable with the poses and find your best angles to allow you. To also throw in some freestyle poses too. Don’t be afraid to give it a go, there’s no right or wrong when it comes to fitness photos, and everyone is different. 

These are just a few of the fitness photoshoot tips and tricks that you should keep in mind. Now, let’s look at 8 creative fitness photography location ideas for your socials. 

In the Gym

Of course! The most popular location for fitness photography, and the natural habitat of the fitness fanatic; the gym is full of equipment and props to bring into your photos.

At Home

Your social media following will feel closer to you and what you do if you give them a look behind the scenes in your home. Perhaps bring in some brand-related UGC if you have a partnership with a supplement supplier to showcase your pre-workout or morning routine. You could show a day in the life or eating reel or your favourite protein product snacks.

On the Beach or Outdoors

Take some equipment or a few changes of clothing to the beach and let your photographer capture some stunning shots of you.

In the Forest

Find a scenic spot in the forest and get in your Warrior III pose to capture a serene shot or catch your Saturday steps.

In a Restaurant

Show that the fitness lifestyle can be balanced, this is a great way to talk about choosing healthy choices or eating off plan.

With a Sunset

Get upside down and capture a stunning handstand with the sunset in the background.

In an Urban Setting

Utilise an urban setting and take lifestyle photos in your favourite rest day or workout outfit.

With a Cityscape

Find a spot with a cityscape view and get into a plank pose or a front double bicep to create a stunning contrast.

One thing that can truly help is having a fitness photographer who is used to posing themselves, whether on their social media or on stage. Our company founder and principal photographer Collette Evans is one such photographer and content creator, she is a competitive bodybuilder and won a Natural Bodybuilding title in 2021.  

Our brand manager Jen is a professional social media manager and successful model who will be competing in powerlifting in 2023.  

This kind of experience across the whole board helps Picture Perfect Photography to provide a total service for PTs, gyms and aspiring social media personalities in the fitness industry. We can deliver social media planning and strategy sessions, we can capture the photography and video for the content, and then we can help you to post your content for maximum effectiveness.  

Very few studios or agencies can offer such dedicated start-to-finish services, especially in the fitness industry, and this puts us in a great position to help you. 

With twenty years of experience in professional product photography, Picture Perfect Photography is the perfect partner for any business or brand looking to take their product visuals to another level. We have garnered rave reviews for our team’s attention to detail, enthusiasm for the project, and dedication to fulfilling a brief to the letter.   

We listen to your needs and deliver commercial and product images that boost your brand image and deliver stronger conversions. We want to make it as easy as possible for you to start selling your products online, so get in touch for a free quote and find out just how easy it can be to grow your business with high-quality photographs.

Free Discovery Call

Schedule a 15 minute call to chat about your fitness photography requirements.


01226 872 517


Do you have a photography studio?

Yes. Our professional studio is in Barnsley, Yorkshire. With a variety of quality backdrops and staging equipment combined with expert lighting, we are all set to capture your brand’s story.

Can you travel to us?

Yes. We also love to work on location and come to your offices.

What areas do you cover?

We mostly work locally in Yorkshire, but we also cover the rest of the UK and internationally.

Can you arrange models for our photoshoot?

Yes. We are happy to source models.

Can you remove background on a photo?

Yes. We are experienced in ‘clipping’ images and removing backgrounds for a clean finish.

Can you provide video?

No. But, we work with a handful of excellent local videographers. We are happy to recommend any of them to you.

Can you provide graphic design?

No. But we work with some talented local graphic designers. We are happy to recommend any of them to you.

Can you source a makeup artist?

Yes. We are more than happy to recommend trusted makeup artists and also assist with the booking.


You choose the location for your fitness photo shoot, and Collette is happy to assist you with your choice.

Our Private Studio Gym

Many of our fitness clients prefer to come to Picture Perfect Photography’s small, private gym and studio in Yorkshire. This private area, reserved exclusively for fitness photography, contains all the gym and studio equipment required for a professional photo shoot. This location allows you to showcase your physique away from the spectators you may find in public gyms.
Professional backdrops are readily available too for a more commercial fitness studio look.

Public Gyms & Other Locations

If you prefer a larger space with a bit more variety, we have use of many local South Yorkshire gyms and locations. We can also travel to other locations including Manchester, Leeds, London & Surrey.

Our Creative Studio Suite

In our private studio space near Yorkshire Sculpture Park, we put the finishing touches to your photographs. We have professional backdrops for a more commercial fitness studio look and can also create composite images. Our retouchers will work on your fitness photographs to create images that are unique and personalised to you. For this, you can choose any backdrop you want. Enquire about your perfect fitness shoot location here.


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